Pichure Book for Zone Cooks {Based on the Best-Seller the Zone By Dr. Barry Sears}

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Last year, Simba presented Trade E-Book Publishing 2009, the only report to date that's put the e-book market into a proper perspective. Simba took the microphone away from voices that have a stake in the future of e-books and presented independent and myth-busting analysis on the most talked about (but most unknown) segment of trade books. Once again, Simba takes e-book questions directly to consumers in the form of an exclusive survey of 1,800 U.S. adults and combines it with additional analysis. In our second year of polling a nationally representative sample of adults, Trade E-Book Publishing 2010 will see just how much has changed in the market in one year—and what will be in store for the one ahead. This new edition includes definitive analysis of the devices on which e-books are read, the results of a Kindle owner's survey administered in December 2009, an extensive category analysis, updated demographic data of e-book buyers, and much, much more.
Table of Contents
Methodology Executive Summary
Chapter 1: Analog Door, Digital Window Introduction Do you Read E-Books?: Yes or No The Scale of the Market Table 1.1: E-Book Overview: Percentage of U.S. Adults Who Have Read/Purchased an E-Book in the Last 12 Months Table 1.2: U.S. Wholesale Electronic Book Sales, 2004-2009 Table 1.3: Total U.S. Trade Book and Electronic Book Net Sales, 2004-2009 Chapter 2: Trends & User Demographics in the E-Book Marketplace Introduction Myth #1: E-Book Consumers Tend to Buy Many E-Books Experimenting with Price Options Digital Rights Management Controversy Continues The Demographics of the Electronic Book Buyer Gender Age Group Marital Status Children in Household By Employment Status Educational Attainment Race Ethnicity Urban vs. Suburban Locale By Household Income Bracket
Bestsellers Mostly Mimic Print Titles Top Titles Overall New Titles Top Authors Top Imprints
E-Books and the Children's/YA Segment
Table 2.1: Overview of Book Purchasing Population (U.S. Adults): Customer Trends for Print Books Table 2.2: Number of E-Books Read in the Past 12 Months (2008) Table 2.3: Number of E-Books Read in the Past 12 Months (2009) Table 2.4: Psychographic Analysis: E-Book Users vs. Non E-Book Users: Buying and Reading Print Books (Agree) Table 2.5: Overview of Book Purchasing Population (U.S. Adults) Hardcover's One-Year Slide Table 2.6: Psychographic Analysis: E-Book Users vs. Non E-Book Users (Agree) Table 2.7: Number of E-Books Acquired Free From Library and Non-Library Sources (Past 12 Months) Table 2.8: Average Price, Top 25 and Top 100 Bestsellers, January-December 2009 Table 2.9: Average Price, Top 100 Bestsellers, January-December 2009 Table 2.10: Best Performing Books with Prices, 2008-2009 Table 2.11: Select Price Changes for Bestselling Titles, 2009 Table 2.12: E-Book Demographics by Gender Table 2.13: E-Book Demographics by Age Group/Generation Table 2.14: E-Book

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